Rocketboom’s Powerful Lift-Off

These are the early days of video blogging. Most of the postings on the Web are rough and tedious — little more than home movies. But the success of Rocketboom and a few sites like it underscore the potential of video blogs. Cheaper video recorders mean just about anyone can make videos, while the spread of speedy Net service means almost anybody can watch clips posted online. The result? The Internet is coming alive with a mix of video, from the polished parody of Rocketboom to the raw interviews of reporters. As these videos flow into the living room, they will reshape what we think of as television. “TV will be transformed,” says Mitchell Kapor, the founder of Lotus Development Corp. (IBM ) and now an investor in Participatory Culture, an online video startup. “People will look at it as historically quaint that you had to watch something that others chose for you.”