Blogs to Riches – The Haves and Have-Nots of the Blogging Boom — New York Magazine: “wo years ago, David Hauslaib was a junior at Syracuse University who was, as he confesses, â€œtotally obsessed with who Paris Hilton was sleeping with.â€ So he did what any college student would do these days: He blogged about it. Hauslaib began scouring the Web for paparazzi photos of Hilton and news items about her, then posting them on his Website, Jossip.com. (Sample headline: PARIS HILTON SPREADS IT IN THE HAMPTONS.) â€œMy friends got a chuckle out of it, but it didnâ€™t get really big or anythingâ€”maybe a few hundred visitors a day,â€ he says.
Then one day Hauslaib took a good look at Gawker, a gossip site owned by the high-tech publisher Nick Denton. Gawkerâ€™s founding writer, Elizabeth Spiers, had pioneered a distinctive online literary style and earned a large following in the Manhattan media world. What really got Hauslaibâ€™s attention, though, was Gawkerâ€™s advertising-rate sheet. According to Denton, the site received about 200,000 â€œpage viewsâ€ a day from readers. The site ran roughly two big ads on each page, and Gawker said that it charged advertisers $6 to $10 for every 1,000 page viewsâ€”almost the same as a midsize newspaper. There was also a smattering of smaller, one-line text ads bringing in a few hundred bucks daily. Doing a quick bit of math, he figured that the income from Gawkerâ€™s ads could top $4,000 a day. The upshot? Nick Dentonâ€™s revenues from Gawker were probably at least $1 million a year and might well be cracking $2 million. more . . .