Infothought: FON-ey business, or The A-list profit algorithm?: “Wall Street Journal: Blog Buzz on High-Tech Start-Ups Causes Some Static (via Infectious Greed):
But the tiny company [FON] also got publicity from another source: influential commentators on the Internet who write blogs — including some who may be compensated in the future for advising FON about its business.
The avalanche of blogging about FON, much of it from people now tied to the four-month-old company, highlights the rising influence of blogs in shaping opinions about tech start-ups, particularly in Silicon Valley. It also reveals the possible conflicts of interest such complicated relationships can dredge up.
Earlier, I had posted a comment about this on one A-lister’s blog (slightly expanded):
Regarding: ‘I joined the advisory board without asking whether there would be any financial reward. (The answer, it later turned out, was that there might be, depending on how the company did in the marketplace.)'”