The Net and the 2006 mid-term electon

Jeff Jarvis relfects on the importance of the Internet in shaping the outcome of this election. Here are his thoughts

I think the internet brought more change to the biorhythms of American politics inthis election than the last, but in more subtle ways that we can only now begin to measure.Start with this: Wouldn’t it be ironic if the netroots’ excommunication of Joe Lieberman led the Democrats to lose a seat and not quite get control of the Senate? It won’t matter much in reality, of course. Lieberman’s still a Democrat, whether some Democrats want him or not.But there’s a lesson here for newly empowered popular movements and for political parties. It’s just not clear yet what that lesson is. Does the law of unintended consequences rule: A movement rose up to purge Lieberman from the party but ended up losing one for the party? Or does this demonstrate to party leaders that they can’t lose control of their parties? Can they still? The people and the power brokers have to figure out who’s on top.And:YouTube allowed anyone with a camera to report on any candidate and so now any misstatement gains toxicity and speed; this is the true viral politics.The speed of politics has changed, just as the speed of media did before it. Dan Rather couldn’t wait 11 days to correct his mistake. Allen and Kerry couldn’t wait hours to back off their media malaprops.The voice of politics has changed, not just because the people can now be heard in our blogs but also because we can cut through the nonsense of media coverage with the no-nonsense attitude of comedy news. On YouTube, you can remix and mock any politician. Anyone can be Jon Stewart. Everyone can call bullshit. I hope we are starting to see the death of the dutiful voice of politics in America.Yes, this was an incredibly ugly, TV-run election in many races (including our Senate race in New Jersey) but I believe that we will see an ever-declining influence of television and political advertising on TV in future elections. They will find new ways to get ugly in new media.

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62 thoughts on “The Net and the 2006 mid-term electon

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